China National garment Association in Chinese apparel industry survey found that, in the first-tier cities market nearly saturated, second and third line cities market and some County town market has become the fashion industry market growth point.
China National garment Association officials said that unlike previous years, the clothing brand "the Zain heap" first-tier cities in China, currently, all major brands have transferred to the second and third line cities and towns, building construction shop. On the one hand, they seize market opportunities, bring products to market; on the other hand the next level, but also to lower prices with investment in a better position in the commercial real estate.
Industry analysts believe that the internal market and third line cities, being mature rise in value in the city, especially to Ningbo, Wenzhou, Zhuhai, represented by a large number of Yangtze River Delta, the Pearl River Delta cities. In addition, some second and third line cities, more than one line of urban growth is also faster, more powerful consumer wishes. At the same time, the expansion of domestic demand policy promotion, rural and small town market potential is fully mobilize, clothing brand ushered in a new space for development.
Note that in the clothing brand advancing to the second and third line cities, enterprises should have a good grasp of the city of consumer demand for better implementation of brand development strategy. McKinsey consultants survey found that result in consumer preference, the largest difference is not a mature level gaps in the city nor the income gap, but regional differences. It is based on this discrepancy, the company put the future of the Chinese market is divided into different groups of the city. McKinsey consulting company Global Director Yu Jin said, "no matter what kind of product design and what kind of brand marketing, if you can make the difference for market analysis, in respect of the work can be targeted. ”
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