China's production of "Chihuahua" John La manufacture World Cup history, the myth of a business, however, China manufacturing its own limitations, so, Myanmar to defeat China also failed to become the World Cup commercial real winners.
Chihuahua zu la surprise
Chihuahua zu la World Cup history is probably the most exciting business myths: China toy supplier under the African indigenous instruments used to drive the Baboon imitation of plastic horn, despite the criticism and blame, but has become one of the World Cup in South Africa, now the world is one of every two seconds faster sold.
Zhejiang ninghai Xidian profits Chi plastic stationery factory boss Wu Yi-chun is a fan. His factory produces various fans cheer necessities. He told Xinhua produced his 2001 design drawings, claiming to be the current World Cup Chihuahua progenitor, the father of commercialization.
2001 saw a picture when you surf the black African comics, singing and dancing from black carrying bamboo speaker was inspired to draw a blueprint, spent seven days time to die, but this product get fair and stationery show nothing nobody.
2006 Germany World Cup, this loudspeaker sold 30 million. South Africa's bid for success, Wu Yi-chun, think this is a chance, he put his this product online, but also to the Canton fair, however, does not cause any attention.
Until last year in August, an African businessmen through Alibaba network operators platform found him, reached 3 Yuan a, 1000 test market thereafter.
"It should be sold to the World Cup's first plastic Chihuahua TSO la, I only have a profit in order. "Wu Yi-Chun said.
January 2010, orders as growth explosion. To April, his factory production by 100 million Chihuahua TSO la, South Africa World Cup opening ceremony with 20 million Coca-Cola shape Horn is also produced by his company.
Factory of tinting-Wu Song Liang is native, he will see the first two World Cup game. "As long as there are players out, it's that kind of color will have orders immediately. ”
Netherlands advance outlet, Wu songliang immediately on receipt of the task, the Orange modem. 25000 only Orange Chihuahua zu la to a week later flown to South Africa.
As for the AZ Chihuahua, noise, Wu Yi-Chun said very reluctant to do so. "Design just like tube elongated, loud, in line with the atmosphere of the stadium. Did some people blowing, the voice is so annoying. ”
"We have developed a low-noise of Chihuahua progenitor, inside with a whistle, but couldn't sell. "Wu Yi-Chun said," we don't like the sound, will want to buy authentic. ”
Only through manufacturing, Chihuahua gwanzura unprofitable
A length of 60 cm of Chihuahua zu la ex-factory price is in China's $ 0.3, 2 Yuan RMB. From South Africa traders told Wu Yi-chun, the headache of noise Horn in South Africa World Cup arena experience buying and selling prices as high as 60 South African Rand, approximately 54 Yuan.
For most orders, Wu Yi-Chun does not have sufficient production capacities, orders distribute to Guangdong Shantou larger toy factory. Imitation is easy, open-die ten days is enough. Soon many factories in China and horsepower production Chihuahua zu La.
"A lot of manufacturers, traders began to beat last China this product FOB is basically $ 0.3. "Wu Yi-Chun said.
"Each Chihuahua zu la I earn a dime, workers earn a dime. "Wu Yi-Chun said," has more than six months, until the overtime rebate back down, and I have earned 10 million Yuan. "Wu Yi-Chun after you finish the work, a bit frustrating card. "Busy every day until late at night, there is no time to look at the ball. Estimate all production Chihuahua gwanzura manufacturers. ”
"Circulation of profit is manufacturing of hundreds of times. "West town one in charge of industry leaders say," money are foreigners earn go, this is the low value added a reality for processing and manufacturing industry. ”
From Yunnan Daniel Chun in the injection moulding plant on the night shift, 7 p.m. at 7 am after work. He one day can produce 1000 more Chihuahua progenitor, two averaged a minute. The same action to be repeated thousands of times every day. Each Chihuahua zu la he took 1 cent. Although the production in the thousands, but he did not know that this kind of thing is what the use of distributed. "I'm not watching football, I had to sleep. ”
According to statistics, China's export of Chihuahua gwanzura output value of about 2000 million, the profit of 5%, although the Chihuahua gwanzura staged a myth World Cup commercial, but China's manufacturers and industrial workers but the share of the cake.
China's "zhizao" road resistance and long
"RMB rises 2% I can accept, 5%, no profit. "Wu Yi-Chun said," now plastic products for export tax rebates is 11%, heard that the refund is also cancelled the next year, foreign orders take the tax rebates are in our profits, if the rebates did not, either the collective price of Chinese products, if not increase, that only close the door. ”
Zhejiang Provincial Party Committee, Deputy Secretary-General, head of a new Director Chen said that enterprise off, workers injured on the job, the heaviest or workers. But such a low value-added enterprises, China is losing business.
"The world enjoy cheap China products, China paid a heavy price, except for a small processing profits, environmental costs, the emotional toll of migrant workers, are not reflected in the price of the product. "Economists, Zhejiang University, Vice President of th said.
The reason for the global industrial chain link, made in China remains overwhelmingly the most meager profit most low-end. Product pricing power in the hands of industrial workers, and certainly not in the hands of Chinese enterprises.
"See TV on my Chihuahua ancestry pulling are everywhere, I have
Points of pride, but also very sad. "Wu Yi-Chun said," If you give me a chance, I will apply for exterior patents, registered trademarks, may be able to earn a little more. ”Wu Yi-Chun that had applied for a patent, at least you can maintain in each 3 Yuan quote. "That is, earn $ 1 million, not $. ”
Zhejiang Province Secretary Zheng yumin, Chihuahua gwanzura although by China's manufacturing enterprises of inspiration popularity World Cup, but also not "Chinese" zhizao eventually China enterprises still can't grasp international pricing power. The "root cause lies in the manufacturing sector research and development design and market development does not scale, not into the system, lack of market research and market foresight, the ultimate lack core competitiveness. ”
"Chihuahua zu la case demonstrates China manufacturing potential, but also to the ongoing transformation and upgrading of the Chinese manufacture on a lively lesson, for traditional manufacture inertial, transformation and upgrading face huge obstacles. "Th," say goodbye to low-cost competitive advantage to the suffering of the Chinese manufacturing industry will be a long time. ”
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