29 November, the Chinese automobile internationalization development strategy seminar and Shanghai State automobile and auto parts export base construction activities held in Shanghai, the Department of Commerce's international trade and economic cooperation between the Institute of foreign trade, Deputy Director of the Research Department, said the Department of Commerce compass pine and relevant ministries to develop a strategy for the development of automobile exports: 2015 automotive parts and components for export target is 850 billion, annual average growth of 20% by 2020, automobile and auto parts exports to the world automobile trade 10% of the total.
The first 10 months of this year, China's vehicle exports 44.4 million units, export growth 74.4%. One of the primary product exports 5.3%, since the 94.7% of finished products. Including automotive, mechanical and electrical products exports total 59.3%, including high-tech exports 31.4%. Compass loosely, since the higher proportion of the finished product, the description of national trade in the international division of labor in the higher position; export of electromechanical products the higher proportion of total exports, explains the country's capital, technology and innovation capability.
However, exports are still reflects a certain question: of these, 70% of exports are not our internal production, foreign investment enterprises in China. And foreign-funded enterprises export, product processing of low-end link to China for processing, processing combine was finished and then exported to international markets.
"For example, we now use a laptop, it's the vast majority of product value is abroad, but on the notebook computer exports, China is the world first. High-tech exports reflect not our technology and manufacture level how high, which is reflected in production, we have the advantage of labour-intensive industries. "Compass pine says.
In January 2009, compass, pine to Viet Nam had been found in China, Viet Nam markets selling cars and motorcycles, where it has been difficult. Lifan automobile workplace with tears and told him: "in the enterprise in trouble, we see no Government support, do not see China's Guild, the Chamber of Commerce support. Here we are with yourself, we encounter the opponent is the Government of Japan, Japan's Guild, chambers of Commerce, as well as Japan's strong automobile industry, how can we resist? "
Compass pine view, part of the automobile, motorcycle enterprises to export some get rich quick, always want to drill the other's policy to control them, Viet Nam's vehicle imports to very high tariffs, some enterprises take motorcycle parts exports of complete manner to Viet Nam, and then to Viet Nam's small workshop, let them go and assembling. Viet Nam's automobile industry policy restrictions are used, so Chinese motorcycles in the small workshop will engage in assembling, home-made motorcycle is certainly not good quality.
"The Chinese motorcycles entered the Viet Nam markets, Japan motorcycle crowd out, but the Government of Japan, the Guild, chambers of Commerce in consultation with the Viet Nam Government repeatedly, commitment to support Viet Nam's motorcycle industry and automobile industry, even promise technology sharing, and the Viet Nam Government reflected China product quality is not good, instigating their low quality, poor car phase-out. Finally, the local government for Chinese cars launched a comprehensive set of measures, where they will be our enterprises are collectively referred to as "the Chinese motorcycle", "auto", a sudden crushed our losses. When we lose a market, think back, difficult. "Compass pine says.
In South-East Asia, Germany cars originally very popular, but because it's air conditioning is not good, is to suppress, Japan car Germany cars so far has still not recovered their strength. As a developing country, China, its automotive business in Southeast Asia was easily catch up, the loss is huge. Compass pine that Chinese enterprises to enter into overseas markets, it is first necessary to determine the export of key product is and what products have the international competitiveness. "Our national brand, who can and Japan Automobile competition, who can and Korea automobile competition?, small truck, bus, buses, these products developed so far that we manufacture, more promising market. ”
China's automobile in the overseas market development, to select the focus of strategic enterprises, not just what enterprises are engaged in export. Compass song that can be done by Governments, Chambers and associations, in the domestic use of tender, allowing enterprises to invest in development programmes. At the same time to address different market segments are divided, not all enterprises to engage in price war overseas, to learn how to create product differentiation. "We do not his right hand, he told himself, our Government, Chambers and associations can play a significant role in solving enterprise market access issues. ”
Department of Commerce's Institute of international trade and economic cooperation have been done in the Indonesian market, Chinese motorcycle motorcycles than Japan at local prices 30% cheaper, but the local consumers to buy a car through bank loans in stages. After loans later, its comprehensive price gap narrows to 10%. In Indonesia, consumers generally considered Japan motorcycle technology is better than China, your 10%.
"Why is the loan, your price will be higher than it? auto, motorcycle, you must consider its lifetime costs, considering its total costs, after-sales costs and logistics costs, not to see it in the retail market prices. "Compass Sung, in Japan, Toyota is no inventory, because Toyota go, Toyota Tsusho will go, Toyota Tsusho's logistics efficiency high, Toyota Motor Sales efficiency is high, and our domestic automobile enterprises, not like Toyota Tsusho so efficient logistics enterprises.
Furthermore, the auto export or coincide with the financial institutions. Chinese people's deposits of the highest in the world, very rare, so the car loan is small, but foreign to the contrary. Compass pine says, "China's car out, the loan can not keep up how sales? so that the internationalization of China Automobile first financial for internationalization, finance to follow the car go. ”
"We all know that Russia's automobile brand leaving Rada, that is one of the" national treasure ". European and American cars, Japanese and Korean car or their car
Mouth to Russia, certainly not with Rada products positive competition, just to give it to stay out of a living space. This is odd ruiqiyun in Russia sales hot, but because a security impact test, and the exit of the local market. Image of something that a fierce pressure but local bosses, Chinese cars abroad, be sure to targeted marketing strategy, not only its own competitive advantages, but also to consider local complexities. "Compass pine says.
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