Monday, December 27, 2010

Multiple pressure superposition of China's foreign trade in the "sound" speed up restructuring

Cotton price one day a price, salery still unable to attract people, no base in the heart of RMB increases ... In the 108-Canton fair, many reporters of enterprises official said, in raw materials prices, labor costs increase, and the appreciation of the Renminbi, such as multiple pressure of overlay effect, enterprises generally facing cost pressures intensify, profit gradually eroded.

In the face of rising cost pressure and the increasingly fierce competition, the "export" the funds "of China foreign trade enterprises are choosing low profits, market, or choose to pass on the cost price, Enterprise kink dilemma. Experts pointed out that in addition to the dilemma of short-term emergency route selection, the enterprise should look to the future, and how to accelerate the development of foreign trade, to improve the transformation of our bargaining power, this is the right one.

In the face of "sound" enterprises exports rise pressure atmosphere intensifies

In 108 105th, journalists most heard is "sound", and rising labor shortages, rising raw material costs and other factors intertwined.

"The shortage of early stretches so far, many factory gate perennial with recruitment notices, now just one more trick to dare more workers received a single, earn more money. But because of the insufficient number of order placement in backlog, deferred, that is, no one came to the stem. "Dongguan Toray plastic products co., Ltd. Business Manager Lee says.

In labour costs rising at the same time, the rise in raw material prices also have a taste of foreign trade enterprises, particularly in the textile and clothing industry. "Last year, a cotton or per ton 1.6 million, this year has reached $ per tonne of 2.4. Now a days a cotton price, a price far can't keep up with the rising price of raw, exports have been unprofitable. "Many textile enterprises face plenty of frustrated, because of a cotton cotton price changes rapidly, growing business operating costs, profit small textile business is not afraid to easily order.

"In addition to cotton, a variety of raw material prices are rising, which appeared in the September steel price adjustment in a month three times, and rose by 300 yuan/ton. "Hebei China Minmetals import and export co., Ltd. General Manager Mr. 甦 said.

Most enterprise unbearable is the dollar. Guangdong Chaozhou chuangjia Electronics Co., Ltd. overseas market Department Deputy General Manager Chen quanyou said at the beginning of the enterprise is in accordance with the appreciation of the Renminbi 3% or 5% of the forecast for Agency orders, production schedules, but had no idea that the recent appreciation of the magnitude of RMB. For profit only four points, the appreciation of the Renminbi a dot means that enterprises directly reduces a point of profit, the profit margin reduced by 25 per cent.

In the midst of the "rose", the enterprise profit being eroded, and even the profit is high mechanical and electrical products to bear. China Chamber of Commerce Vice President Wang to your electrical winding said that export enterprises in a considerable part of profit is 3%, part of profit is 6 to 7 per cent, only a minority of enterprises profit in 10 per cent RMB to mechanical and electrical Enterprise profit impact is very large.

Insurance market and insurance profits dilemma

Facing cost pressures down force, exhibitors variously increased export prices, but the enterprise profit and not with the price increases.

Zhang 甦 said that from the beginning to the present, the company many product price increases nearly 20%, but higher prices are not bring more profits.

Shenzhen-CA-long industry development co., Ltd. General Manager Assistant du fly said that although this product costs increased seven or eight points, but in order to maintain market prices only increased 3%, the cost gap through internal tapping to cover, but the reality is still a cruel, export profit is more and more thin.

"For the insurance market, in the fierce competition for export, enterprises limited, some price increases even more in the enterprise profit margins in the making, more is to keep old customers, because once the customer away it will be hard to find. "From the cotton price of a heads of Shandong textile enterprises the number of foreign trade enterprises.

Nevertheless, there are still some orders with China's exports of price increases and transferred to other countries, India and other emerging market benefit. Zhang 甦 said, MINMETALS industrial area, have many orders start transfer to India Enterprise, buyers are also reduced procurement costs and trying to find new markets.

In many foreign businesses, the appreciation of the renminbi is the trend, inevitable. Many businesses worry that the appreciation of the Renminbi will let China export products are becoming more and more expensive, market share were eroded.

"At the same time, as coal, natural gas, electricity, water and other resources, energy prices gradually marketing, enterprise production costs will rise. At the same time, rising labour costs, environmental costs, will also be increased. "China Minmetals chemical integrated Sales Department officer Chamber of Commerce for import and export Guo hongjun believes that these factors exist or will further enhance the export cost.

Accelerate the transformation of foreign trade growth mode

"Despite the pressure of increasing, but way more than difficult!" Shandong mountains and glass products co., Ltd. Chairman of the Board is the sturdy pine tree "foreign trade enterprises are trying to escape the immediate difficulties while planning the long term, accelerate growth mode, and actively improve the core competitiveness, to ensure that trade in sustainable growth. ”

Long single short do, large single small is mostly business contingency approach. Zhang 甦 said, for the exchange rate and other changes in costs, the company adopted a long single into short, single, large single-split into small single measures in an effort to keep customers, at the same time actively resolve trade risk, enhance corporate profitability.

At the same time, enterprises can also conclude contracts with foreign constraint clause to reduce the negative impact of the appreciation of the Renminbi, conventions when RMB above a certain amplitude, the product price will increase accordingly. The rise in the cost for raw materials, through the futures market hedging capabilities to weaken its impact. For increasingly expensive labour, many exhibitors increase equipment, improve productivity, to reduce the demand for artificial.

"In addition to these short-term measures, China's foreign trade enterprises

Industry should focus on innovation, research and development of new products, optimize the overseas sales channels and enhance core competitiveness, and thus respond effectively to the various foreign pressure. "Nankai University Institute for international economics, Dr. Li Lei, this analysis that cost pressure testing, test out our foreign trade enterprise competitiveness and export structure owes you.

Journalists in the interview, 108 105th, earlier transition of foreign trade enterprises have initially resist and defuse escalating costs. Of these, Haier, gree, technology leading, independent brand Foundation better enterprise represents, in the exchange rate and raw material prices continued to appear large fluctuations, enterprises can absorb these unfavourable factors, and 20 percent of export growth. Zhejiang beifa group co., Ltd. and other small and medium-sized private enterprises through innovative business model, broader participation throughout the industry value chain for the new competitive advantage.

"As a way of changing the theme of the development of foreign trade, companies must constantly improve long-term dynamic core competitive ability, from focusing on the quantity price competition to the benefit of competing brands, from focusing on the processing and manufacturing to autonomous marketing change. "Department of Commerce's international trade Secretary Wang subject.

Change of foreign trade growth model, which is a constant challenge.

No comments:

Post a Comment