Guangdong export processing trade slowdown manufacturing enterprise borrows "brand" breakout groups

From Guangdong Customs data show that in the first half of 2010 Guangdong foreign trade and export $ 33.9%, lower than the national 43.1% growth rate. While the growth of export processing trade only 24.4%, lower than the export of Guangdong during the same period the average growth rate.

In April of this year, the Guangdong Province promulgated the "foreign trade strategy to accelerate the restructuring and improving their competitiveness in the global decision to encourage manufacturing industry consists of a single processing extension to brand marketing. In this context, many manufacturers choose to hold together for breakthrough, with the Group's brand back to overseas markets.

Guangdong export slowdown

Customs Guangdong Branch this month released data show that in the first half of this year, the Guangdong foreign trade imports and exports worth $ 3452.3 billion, an increase of 33.9%, lower than the national 43.1% growth rate. While the growth of export processing trade only 24.4%, lower than the export of Guangdong during the same period the average growth rate.

After the crisis era, Guangdong manufacturing enterprises in the manufacturing costs of the shadow, still in stalemate. In March of this year, the country's imports and exports appear in May 2004 the first deficit since. In Guangdong, Guangzhou, Zhuhai and other cities also the deficit situation.

Galanz official said, most of the manufacturing enterprises in the Pearl River Delta to OEM production, no independent brands, lack of pricing power and the right to speak. In April of this year, the Guangdong Province published a Declaration on accelerating the transformation of business strategy and improving their competitiveness in the global decision of one of the main thrust is to encourage the industry to extend the field of brand marketing.

Manufacturers hold together for breakthrough

In this context, similar to the "global manufacturer" (GMC) such groups brands begin to emerge in the form. Globalmarket Group (Asia) Limited is the initiator of the brand. They want good Chinese manufacturer resources collection to this brand, M2C by companies (manufacturers-to-consumer) direct marketing platform and international buyers to establish business relations. "The lack of previous manufacturing enterprises and international terminal market of direct communication, could not get more international buyers ' trust, passive. "Global markets President Anand says.

It is understood that all join the GMC's enterprises must conform to the eight criteria. These standards passed on 2 000 international buyer procurement indicators, used to carry out research, according to their selection of the manufacturer's standards. In addition, the global market, the company commissioned the certification body-to-business review to confirm its truly possess considerable export strength.

Guangdong Acto Chemical Co., Ltd. is a member of the GMC. Company General Manager Feng Zhao-will say: "I use GMC this group brand, Acto attract more high-quality buyers. "In this foreign trade experts believe that the Group brand for manufacturing enterprises in the Pearl River Delta, is a breakthrough new way to hold together. To help manufacturers increase international trade credit, increase bargaining chips. "