Jinan a fitting enterprise products sell well all over the United States market, long after the Discovery Channel is subject to United States agents, decided to find another agency. However, because of their trademarks in the United States the right to use has been the primary agents of cybersquatting, enterprises had to spend huge amounts of repurchase trademark, otherwise the product cannot continue to sell in the United States market.
According to the provincial administration of industry and commerce survey, Shandong province 3 million export enterprises by "OEM" to "brand". The product you want to go abroad, you must first mark in the international market, protected by law. In the international trademark registration, covering 84 States parties of the Madrid International trademark registration system is the most convenient channel.
The province's foreign trademark registration more than 4800
Haier appliance become world famous brand, the success flag is "Haier" trademark covering more than 100 of the importing country. Shandong Province more and more enterprises in the international market at the same time, greater focus on the use of the international registration of marks, building defense system to effectively avoid trademark trade barriers and ownership dispute. Statistics show that the province owned 21 million effective domestic registered trademarks, registered trademarks abroad as more than 4800, distributed in the mechanical and electrical, high technology, textile and other industries that export capacity.
However, some enterprises or engaged in the export resource products processing, or for OEM processing, or meet in production for export agents, there are many enterprises to the international trademark registration paid enough attention to, is about to enter foreign markets is remembered registered trademarks or trademark cybersquatting is aware of the problem, to develop international market passive. The survey found that around 60 million enterprises, accounting for more than the international registration of marks only 0.8 per cent.
"Brand" is an urgent need to protect a trademark
Wendeng Yun Xiang embroidery co., Ltd. "Super embroidery" trademark not only was I, identified as "Shandong province famous trademark", respectively in the United Kingdom, United States, Belarus, Spain, Italy, Switzerland, Germany, France, Ukraine, Poland, Hong Kong, 15 countries and regions registered "Yun Xiang embroidery" and "Super embroidery" trademark, hand q international trademarks, Yun Xiang embroidery successfully into the international market, last year, exports accounted for more than $ 70 million, sales of enterprises, the 90%.
Journalists from the trade marks Office in that province from 2008 focus on fostering and developing export brand, well-known current holdings, famous brand Enterprise reached more than 110. In 420 one national registration trademark, 198 is trademark registered, 47.1%; more than 100 famous trademark registered, 23.8%. Famous, famous brand of training, certification and protection, effectively promoted the internationalization of the province's own brand, to promote the development of the own brand international competitiveness of enterprises.
As the global economic integration trends continue to strengthen, world markets are from past commodity output, capital output, to the development of the intellectual property rights in the era of knowledge economy, in this case, the output of trademark protection becomes particularly critical. According to the information provided by the State, from the 1980s to date, a total of more than 2000 onwards have taken place in China export commodities of trademarks abroad is cybersquatting cases each year resulting in the loss of intangible assets reaches 10 million Yuan. Industry insiders said the country is at least 15% of the well-known trademark in overseas is cybersquatting, in which the old enterprises accounted for about a quarter of the total caseload. Province Bureau of investigation has shown that a copy of the current, I export enterprises from "OEM" production to export "creates the sign", increase the trademark registration and protection, to break the potential barriers to trade and ownership dispute risk, stability, and expand the international market and increase product value and expand the development space, of great importance.
Convenient international registered channel
To further encourage and guide the increase of export-oriented enterprises and the protection of international registration of marks, enhance brand enterprise in Shandong international competitiveness, and recently, our province and the World Intellectual Property Organization (WIPO) concluded the cooperation intention, to be in China to promote Madrid trademark registration system for efficient use, and Shandong provinces as a pilot.
The international registration of marks "currently there are two ways, one is directly to the need to register or apply for registration in one by one; the other is through the international registration system for registration. "Provincial Secretary LI LI, WIPO Madrid system now has a total of 84 Parties, the system is the Chinese enterprises" going out "strategy, in the relevant countries effectively protect their trademark rights in a convenient, economical and convenient for the international registration of marks, the Madrid system has also is the world's most widely used of the trademark registration system. Data show that the province through the Madrid system one by one national registration of trademarks already has more than 240, representing the province by one national registration of the trademark 57.1%. As solid Platinum mountain (Shandong) tyre co., Ltd registered trademark by Madrid, 4 pieces in more than 60 countries and regions applied for registration.
It is understood that if China Enterprise individually to 84 Parties, registered trademark, 1 class at least spend 100 million Yuan, and registered by the Madrid system, the cost of roughly 10 million Yuan.
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