Annual, Christmas order shipment. This year, is not about to European debt crisis, and hope that perhaps this year to get some compensation Red China foreign trade, again considerably.
Order number of decent
"At present, European debt crisis on our order number is not affected. "Work of art head of import and export co., Ltd. Zhejiang Cheng lingyun indicate so.
Zhejiang wood toy company engaged in the toy exports has been nearly 10 years, the European market has possession of the territory of its export more than 55% of the half of the country. In 2009, Zheng lingyun's Zhejiang wood toy company and not be too big a shock, annual orders of basic maintenance calendar year average level, only the European market and exports in more than $ 10 million or so.
As toy sales gold one of Christmas period orders often have decided on a toy company's annual results. According to Cheng lingyun, as of August this year, the company exports to Europe has completed over 800 million, according to this projection, complete at least 1000 million in last year's exports or no problem.
Other sources and characteristics from orders, Zheng lingyun with respect, the only glimpse of the debt crisis is that this year the European aspects of orders received, began a long single short do, big and small do alone, "European customers obviously at the time of the adoption of a more cautious, to address the future is not yet clear consumer market situation. ”
Country, Germany, United Kingdom, France has not been such a strong impact in countries where overall good under sin, even if the debt is "suffering" of Spain, is also fundamental to maintain the level of last year, only Greece's situation is not optimistic, "in General, you can receive more than 50 million single now available and shipping, can reach 20 million has been good. The good news is that Greece has not been our main exporting countries, the problems will not go so far as it affects the global order situation. ”
Same order features, also appears in Jiangsu SOHO international group clothing company. As far as its Deputy General Manager Wang Wen describes side-by-side with the United States, its main export markets of Europe, this year's order situation is not affected by the significant impact that only Greece and some original share is not large, order quantity and amount has a little fall, others, such as Italy, Spain and other countries, at least to maintain the aggregate demand in previous years, in particular the company's main target markets of Spain, mainly apparel buyers ZARA, H & M's purchasing volume is very large. "Overall, the company should be able to reach last year's exports of 50 million ~ 6000 m in size. ”
Cost pressure on torture
Although Christmas order performance well, but Wen Cheng Wang lingyun and did not show too much joy. Domestic snowballing of labor, raw material cost pressure, and next year is expected to be more severe in the international market situation, it is the crux of their concern.
Cheng Lin, with respect, "the toy industry is a labour-intensive manufacturing enterprises, on the human costs are very sensitive. This year's labor costs 20% of the increase, coupled with the international market, especially in Europe is still uncertain market environment, as well as raw material for 10% ~% as compared to 15% rise in the price adjustment, has let us feel the export Europe 10 years most tired of one year. "Zheng lingyun says.
More worrying is that although the order quantity is not too large fluctuations, can export to the EU has a price, product upgrades, resulting in domestic costs cannot be digested by the trends of the environment.
Reference Zheng lingyun, in this year's spring meeting, the industry's exports to Europe, tried to commodity price increases by 10%, the results of its order is greatly affected. "We have no fluctuation in the volume of orders, in fact, to a large extent are we internalize the cost of putting upward pressure.
Although European pressure gradually ease debt crisis, may fail to arouse the enthusiasm of Zheng lingyun. She even expected, had slipped into the international and domestic two "crowded" profit situation of the Chinese foreign trade enterprise, you may be in the second quarter of next year, ushered in by the debt crisis induced by the collapse of the new round.
Wang Wen also admits that he suspects now in order to "normal", probably after the financial crisis back to complement the inventory of compensatory orders in support, does not exclude the 2011 annual meeting and then a new round of free fall.
In addition, it is important to note that, regardless of the Jiangsu SOHO international group, Zhejiang wood toy company, belonging to the industry's pioneers. As Cheng lingyun said, "they still maintain a basic level, so for those who engage in OEM, more small-scale export enterprises, the estimation of the situation is not optimistic, say Christmas order already serious decline. ”
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