Thursday, December 23, 2010

Department of Commerce to set threshold of constraints facing shuffle group purchase market

As the group purchase website market turmoil is looming, the Government has recently decided to come forward to boot. Recently, the Department of Commerce, China International Electronic Commerce Center directly under the body has been launched for group purchase industry credit qualification certification and rating criteria, set the threshold for constrained group purchase market chaos. Application for certification must truthfully complete the group purchase website related materials. This is domestic first for group purchase of emerging e-commerce model of supervision measures.

Against the Government of this leading specifications traders on this view, some customers navigate Web sites that neither the group purchase website or group purchase navigation, and are very much welcome the Government's participation and guidance. However, at present, China's buying mode completely from the United States Groupon imitation, there are many possible variations on innovation and, therefore, to remind you not to prematurely on buying patterns.

There are people in the industry believes that government intervention in the long term must be necessary. But government interference in time and intensity are also important, different time and different levels of intervention for industry development, the results are completely different, I hope the Government can truly careful handling, boot sectors and healthy development.

While some well-known customers site on Government-related agencies monitor support and welcome, 58 city Vice President, group purchase your Peng Hsu, regulations of first help industry from disorder to orderly development, to a lesser extent, for consumers, credit qualification certification helps the user to select a group Web site in order to avoid users blindly to the pursuit of low prices and on user interests. Third, for businesses, the third-party monitoring mechanism-to-business interests are protected, conducive to the sustainable development of the entire industry.

It is learnt that the Ministry of industry and information, Commerce, State administration and other government departments are also similar measures mulls, a series of stringent measures may subsequently. A real group purchase website "riffle" perhaps coming.

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