In the capital inflow, the voice of the Chinese property market became violent juncture, the largest listed companies in the Philippines SM Group announced that it will invest 30 billion yuan in Tianjin Binhai New area, with 3 years to build a global monomer purification business area's largest shopping centre.
"We are a long-term investment, rather than pursuit of short-term profit. "In the face repeatedly emphasized by government departments outside of the" limit order ", the SM Group President Shi Hon-sang, made it clear that not worried," as a possible expansion of domestic demand in the livelihood of the industry, we have also received the support of the Government. ”
Ten-year payback?
Not so long ago by October 27, Tianjin Municipal Government announcement on the Tianjin Municipal CPC Committee, on the development of Tianjin economic and social development of the 12 five-year plan (draft) "'s instructions, which articulate the" twelve five "period, Tianjin first major task is to promote the development and opening of Binhai New area. Thus, many manufacturing firms, high-tech enterprise and famous enterprises headquarters are located in this.
"Coastal area of the item is SM group of investment projects in China which decision-making time shortest, fastest, most efficient and the investment amount is the maximum of a project. "As far as Shi Hon-sang, from generating investment Binhai New area of idea to the final decision, they took only 8 months. "20 March this year to Binhai New area to see the land, I found it with us in the Philippines Manila Bay Mall of Asia (MallofAsia) are very similar, here you can provide a very wide land to build a large shopping centre. In addition, its geographical location is very good, gives us the advantage. ”
According to staff, this project area: 53 thousand square meters, equivalent to 74 block size standard football fields, project planned for completion by the end of 2013, will become the monomer purification business area's largest shopping centre. And 30 million yuan of total investment to arrive in China on the previous four shopping center of investment sum. SM group hopes that future SM coastal city will become the new Bohai Sea region.
Although the Tianjin Binhai New area has a State-level planning and investment of the various concessions, but its future remains uncertain, its industrial, commercial atmosphere and related have not yet been formed. Perhaps it is for these reasons, for $ 3 billion investment payback period, sang, and not too many expect.
"Generally speaking, the shopping centre's investment recovery period is ten years or so. "Shi Hon-sang, SM group in the Philippines has 40 shopping mall, with long-term planning, they did not sell any company of any square meters, and Tianjin project also is the only rental not for sale. "In fact, this project of Tianjin, I believe that the investment recovery period is longer. But no one knows what will happen in five years, ten years later what I value is Tianjin economic development potential. ”
Invest in China speed
As a foreign-funded enterprises, SM group is not well known to most people. In fact, this company as early as 10 years ago began its investment in mainland China.
Since entering the Chinese market, the SM group successively in Xiamen, Jinjiang, Chengdu, Suzhou, Chongqing, Zibo, Xinxiang, build shopping centre. From its development path is not difficult to see that the SM group always wandering in the second and third line cities, free to the first-tier cities.
To this end, Shi Hon-sang, explained that as the first-tier cities has grown more mature and cannot supply the SM group needed a wide area of land, which is precisely the SM group in investment decision-making is an indicator of focus. "At present we are in China and third line cities investment shopping centre, City Centre, and is located on the edge of town. "Shi Hon-sang, said that the company investing in the Chinese market is the first station, the shopping mall in Xiamen, the maximum flow of up to 50 million, making them and not worry about the second and third line cities carrying capacity.
"I was in China Development Center three conclusions: first, it must be the brand; second, the organizational structure of the company must be full; third, the Fund is fully seated, absolutely no financial pressure. We do not rely on lending to do business. ”
Shi Hon-sang, confession, and now the SM group in the Philippines has 40 shopping mall, the area of land in the Philippines only China 1/30. "We also look after other Asian countries such as India, haven't decided whether to invest, but to be sure, over the next five years, we at least in China 4-5 large MALL. "Shi Hon-sang, does not rule out future SM group in the Chinese District of traffic will be greater than the Philippines.
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