108 105th recently came to an end. In more than 20 days during the fair, many have been financial crisis tripped a staggered start of foreign trade enterprises or step up the pace of domestic market, trying to say goodbye to the last step of the "hopping" mode, turn to a more secure and foreign trade with two legs.
At the same time, gradually clear "12 five" planning also began to expand domestic demand as the adjustment of economic structures of important tasks. Try domestic foreign trade enterprises can take the "go back" and how to become a focus of attention.
Enterprise acceleration simultaneously handling pressure inside and outside the
This trade fair exhibitors General says that a deal to keep restorative growth, but the market prospect is still uncertain. In particular raw materials prices, the Renminbi exchange rate fluctuations, such factors as the trade protection increases, the interleaving on our foreign trade enterprises exported a significant impact, many enterprises receipt carefully, short single accounted for more than half, export the pressure increase.
"Which, from the Canton fair contract phase toys and other products, the international market is slowly recovering, it is still uncertain. Although the turnover increased, but after deducting costs push prices and the appreciation of the renminbi and other factors, has not been restored to pre-crisis levels. "Trade fair, the press spokesman Jianjun Liu said.
Canton fair, Department of Commerce Minister Chen Deming said: "I believe after several years, particularly in the ' twelve five ' period, China's foreign trade structure will change and improvement, and foreign trade market will be integrated. The future of China's domestic markets will significantly exceed Japan to become the world's second largest domestic market. "The Commerce Department will also continue to help foreign trade enterprises gradually entered the domestic market.
And many of the exhibitors have also been a sharp smell of domestic business opportunities in booth hangs a "welcome home buyers negotiate business" brand, and attract domestic customers to discuss the purchases. Hebei Chengde huafu glassware co., Ltd. General Manager Mr. zhenguo said: "the huge domestic market space, we also increased on the domestic market, we have a goal is to use 3-5 years, foreign trade and domestic 2255. ”
"Go back" needs across obstacles
In fact, the experience of the 2008 financial crisis, many foreign trade companies found in the foreign trade gold, one leg to jump quickly, but a poor road conditions in external demand, the company is going to fall, and only in foreign trade with two legs is the most secure.
"In fact, the domestic road also suffered losses, from the ' hopping ' to go ' legs ' transformation process is not easy. "Shandong mountains and glass products co., Ltd. Chairman Shang jinsong said. It is reported, the company became operational from 2008, the domestic market, at present the enterprise has in the country has some 100 "HOS element" counter, the proportion of total sales from the 5 per cent in 2009 increased to 10 per cent this year, the future will be further expanded.
"First of all, foreign trade enterprises cannot continue in foreign trade, thinking of the domestic market. "Yet sturdy pine tree said, foreign trade enterprises of thinking too simple, business model more similar to the" factory ", just put the product on time and mass produced, but the domestic market is more complex, more of a" market ", requires businesses to consider brand, marketing, design, and a series of questions, and many foreign trade products may not be suitable for the domestic market.
Second, foreign trade enterprises are not familiar with the domestic trade rules and the "hidden rules". Industry noted that domestic trade especially taken directly into a large retail enterprises of trade, its transaction system is generally required to pay "approach the manufacturers charge" and other channel costs account period is relatively long, non-food commodities to implement return system; whereas exports followed is the international trading system, including inspection, letters of credit and insurance, etc. Foreign trade enterprises generally unacceptable domestic this payment account period, receiving hard trading system.
"In particular, various shops and department stores, such as the venue fees, advertising, and so many foreign trade companies a daunting task, so enterprises had to have their eyes focused on the export market. "Shandong Weihai Teddy toys co., Ltd. General Manager week industry light said.
Acces to pushing integration
At present, some attempt to break through the domestic foreign trade enterprises gradually open the difficulties in the market, some enterprises in the domestic market failures. But exhibitors generally expressed, and foreign trade with two legs is hard, but it must go on, because the Chinese market space is unlimited, but inside the country can firmly grasp the development initiative.
"This requires foreign trade enterprises to actively change the thinking and actively create their own domestic brands, developing marketing channels. "In the domestic market of Shandong bureaucracyThrough Yinfeng co., Ltd. General Manager Jin Shao-like, but also pay attention to the development of enterprises, intensify innovation efforts, as long as introduced in domestic and international markets has the core competitiveness of products in order to be based on the foreign market.
At the same time, some people suggested that Government to foreign trade to co-ordinate domestic and international two overall, further specification of the domestic market, intellectual property protection, reducing counterfeit goods on brand innovation products, put away adversely affecting foreign trade enterprises to enter the domestic market sales. And actively introduce international distribution and agent way, category management, and business and technology, open the "swing" channels, to promote within foreign trade integration.
In addition, foreign trade experts also indicated that the expansion of domestic demand, encourage enterprise on two legs, not compressed external demand, but rather in the stability and development of foreign demand, focusing on strengthening domestic demand in particular consumer demand for sustainable economic growth stimulating role. So you want to encourage enterprises to export, BUPA international market share and to maintain and consolidate the position of our trading country.
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