Trade Development Bureau of Ministry of Commerce and Zhu Zhi ping, Assistant, 15 September in Beijing to attend the world of "BMW5 Manager" business pioneer Forum ", said the Chinese exports rebounded delivers strong; as, a warming of the global economy from the United States and the EU market orders are starting to rise again.
Learn new strategies for export of the "balance"
"After the crisis of China supplier, learn how to balance traditional markets and emerging markets, is essential to grasp the opportunities of recovery," global sources, Chief Operating Officer of Pei grams.
This forum by global sources under the well-known business management magazine, the Manager of BMW Brilliance Automotive Ltd jointly organized. The entire series of a total of thirteen field Forum attracted nearly 3000 export manager in May 1999 to September respectively in Shenzhen, Dongguan, Zhongshan, Xiamen, Quanzhou, Foshan, Guangzhou, Chongqing, Xi'an, Chengdu, Beijing, Shenyang, Jinan, and organized. The Forum is designed to help China's export trade enterprise in crisis times take the opportunity to find export new policy, leading opponent to seize business opportunities.
Mr. Pei said: "the Chinese vendor's future export strategy must be based on their actual situation cons, effectively combine traditional markets and emerging markets. Crisis times tells us that the eggs cannot be placed in the same basket, open up new markets is imperative. Vendors exit policy you want to analyze emerging markets and traditional market buyer consumption behavior change and differences in local conditions, it is necessary to comply with the economic development of the situation, and to meet its actual and can play to their own advantage. ”
Adjust and optimize the structure of export commodities
Trade Development Bureau of Ministry of Commerce and Zhu Zhi ping, Assistant in the Forum said that the current situation of foreign trade is still very complicated, and to continue to export pickup to good momentum to further adjust and optimize the structure of imports and exports, promote foreign trade development mode, not only the needs of government departments and agencies, will also require the enterprise to pay serious attention and in-depth study.
He said: "enter 2010, China's foreign trade and development of the overall environment is becoming better, import and export are also maintained a restorative growth. January-July, China import and export trade volume 16170.5 billion, an increase of 40.9%, compared with the 2008 9.1%. In August this year compared to China's export value growth, by 34.4%. Chinese exports rebounded delivers strong; as, a warming of the global economy from the United States and the EU market orders are starting to rise again. ”
He also said that "Trade Development Bureau of Ministry of Commerce will continue to work with domestic and foreign-related institutions to establish closer cooperation relations, work around business centre for the enterprise to provide more efficient trade facilitation services. ”
Number of channels to promote 360-degree surround buyers
Pei grams that, as one of the new strategy for export, Chinese suppliers must use multi-channel marketing platform, 360-degree surround the buyers. Namely, the use of the exhibition, networking and flat-screen TV media and other means, the Omni-directional stereo mode near the Terminal. As a NASDAQ listed companies, global resources United States set up 40 years to take root in China, has developed into a leading B2B media company through multiple channels. Global resources through cover website, exhibitions and trade magazines, providing customers with comprehensive export marketing plan.
He also hints Chinese suppliers: you must lock the quality customers and high-end buyers. Practice has proved: export market, and covers more than only 20% of large, powerful high-quality buyers establish long-term cooperative relationship, more than 80 per cent of the small-scale, with small orders of housewives or loose personal store. "The cooperation with the big buyers, the most important thing is patience, sincere and efforts to persuade buyers. ”
Pei grams to finally say, also must look at the second-tier cities, to seek more efficient business development opportunities. Global resources for the month of August of this year's "China most potential second-tier cities survey" shows: in the face of rising operating costs, 25.6% of respondents indicated that the Manager or plan business activities to second-tier cities such as migration, in order to enhance their competitiveness. The most popular destination cities are migrated in Suzhou, Hangzhou and Chengdu.
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